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Servsafe name and logo usage style guide and specifications - media clemson

Servsafe name and logo usage style guide and specifications - media clemson 2025

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The document is a style guide for the usage of the ServSafe® brand name and logo, which is a registered trademark of the National Restaurant Association Educational Foundation. It outlines who may use the brand, proper usage guidelines for print and online materials, specifications for logo design and placement, and legal considerations regarding trademark violations. The guide emphasizes the importance of maintaining brand integrity through correct representation in marketing and promotional materials.

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Click ‘Get Form’ to open it in the editor.
Review the 'Who May Use this Brand Name' section. Ensure you understand that the ServSafe® brand is a registered trademark and must be used correctly.
Fill in any required fields regarding your intended use of the brand name, ensuring you follow the guidelines for print and online usage as specified.
Refer to the 'Brand Logo Usage Specifications' section. If you plan to use the logo, ensure you have permission and adhere to color, typography, and placement guidelines.
Complete any additional specifications outlined in the document, such as proper attribution statements for both print and online materials.

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Is trademarked?

The brand name is a registered trademark of the Educational Foundation (NRAEF), and may be used only to describe the program and product offerings in the suite of materials copyrighted by the Educational Foundation.

What font does a nutrition label use?

The logo is made of two colors: a rich dark blue and a light blue. Utilize the primary blue, emphasizing general brand equity. Keep the logo clear of any graphics, imagery, or text. The logo should at minimum have as much white space surrounding it on all sides equal to height of the letter S in .

What font does use?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 For brands only, Futura is the primary font used in materials. Headlines or large type should be formatted in Futura Bold. Blocks of copy should be formatted in Futura.