Making the Most Of Customer Complaints - WSJ 2025

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3 types of customer complaints Time-based complaints. Company-based complaints. Product/service-based complaints.
The 5 Top Reasons Customers Complain Poor Customer Service. The top reason why customers complain is due to slow, rude, or sloppy customer service. Sneaky Up-Sells. Another strong reason why customers complain is due to unexpected costs. Low Quality Goods or Services. Poor Customer Experience. Not Providing Contact Details.
What are the most common customer complaints? Long wait times to reach a customer support agent. Customer support agents arent knowledgeable or dont have the right context. Customers have trouble navigating the automated system. Agents arent friendly or polite. Poor problem resolution. Difficult self-service navigation.
Toni Keskinen has identified three different customer types who behave in different ways. The decisive customer. This customer type has decided to proceed through the decision making process quickly in order to complete the purchase. The learning customer. The impulsive customer.
6 Golden Rules for Handling Customer Complaints Offer A Sincere Apology And Thanks. Ask And Then Listen. Ask What Outcome They Expect As A Result Of Their Complaint. Verify Your Proposed Solution Will Address Their Needs. Take Ownership Of Resolving The Problem. Get Back To The Customer.
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What is the most common customer complaint? There isnt just one most common complaint, but some of the top issues include long wait times, unresponsive agents, bad customer service, lack of self-service options, and poor product or service quality.
The three major areas of customer satisfaction are perceived quality, perceived value, and perceived service.

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