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The Antecedents and Consequences of Defensive Attributions in

The Antecedents and Consequences of Defensive Attributions in 2025

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The working paper examines the defensive attribution hypothesis in the context of product-harm crises, revealing that higher severity crises lead to increased blame on companies and decreased blame on consumers, particularly for unfamiliar brands. The study identifies personal vulnerability as a key antecedent influencing perceived severity and subsequent blame attributions. It highlights the negative consequences of blame on brand attitudes and purchase intentions, emphasizing the importance of understanding consumer perceptions during product-harm events.

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What is the defense mechanism attribution?

The defensive attribution hypothesis (or bias, theory, or simply defensive attribution) is a social psychological term where an observer attributes the causes for a mishap to minimize their fear of being a victim or a cause in a similar situation.

Which of the following is an example of defensive attribution?

An example of defensive attribution is the just-world fallacy, which is where good things happen to good people and bad things happen to bad people. People believe in this in order to avoid feeling vulnerable to situations that they have no control over.

What is a real life example of attribution?

Some examples of situational attribution include: Being late for work and blaming the weather or public transport. Failing an exam and blaming your teacher for not preparing you. Spilling a drink on the carpet and attributing it to the unevenness of the carpet.

What is the defensive attribution hypothesis victim blaming?

The defensive attribution hypothesis (Shaver, 1970) supposes that the victim or eyewitness to an accident tends to explain the accident situation so that personal responsibility is minimized. The observers are motivated more to avoid blame than to discern the true causes for the sake of accident pre- vention.

What is the defensive attribution hypothesis of victim blaming?

Defensive attributions predict negative victim perception to decrease as the similarity of the observer to the victim increases, this being a defense mechanism to protect the observer from being blamed themselves if a similar fate should befall him or her in the future.

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