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The Antecedents and Consequences of Defensive Attributions in

The Antecedents and Consequences of Defensive Attributions in 2025

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The working paper examines the defensive attribution hypothesis in the context of product-harm crises, highlighting how the severity of a crisis influences consumer blame towards companies and consumers. It finds that higher severity leads to increased blame on companies and decreased blame on consumers, particularly for unfamiliar brands. The study also explores personal vulnerability as a factor affecting perceived severity and subsequent blame attributions, ultimately linking these attributions to negative brand attitudes and reduced purchase intentions.

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What is defensive attribution?

Attribution theory focuses on both antecedents and consequences of perceived causality. Antecedents or determinants of attributions may be beneficial or harmful, and they include teacher behaviors such as communicated sympathy, offering praise, and unsolicited help that indirectly function as low-ability cues.

What is the defensive attribution theory of shavers?

Defensive attributions predict negative victim perception to decrease as the similarity of the observer to the victim increases, this being a defense mechanism to protect the observer from being blamed themselves if a similar fate should befall him or her in the future.

Which of the following is a type of defensive attribution?

The defensive attribution hypothesis (Shaver, 1970) supposes that the victim or eyewitness to an accident tends to explain the accident situation so that personal responsibility is minimized. The observers are motivated more to avoid blame than to discern the true causes for the sake of accident pre- vention.

What is an example of attribution?

The correct option that is best classified as a defensive attribution is D. just-world belief, which suggests that people get what they deserve in life. This belief leads individuals to blame victims of misfortune to maintain a sense of safety and fairness in the world.