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A trade name, also known as Doing Business As (DBA), is the name under which the public knows your company. Its different from your legal business name and is used for branding and marketing purposes. Many LLCs and corporations use a condensed version of their full legal name as their trade name.
A trade name is a type of mark used to identify a company, partnership, or business rather than goods or services. Trade names cannot be registered under the Lanham Act unless they actually function to identify the source of particular goods or services rather than merely identifying the company itself.
Line 2. The trade name is the doing business as (DBA) name. Use the full legal name shown on line 1 on all tax returns filed for the entity. (However, if you enter a trade name on line 2 and choose to use the trade name instead of the legal name, enter the trade name on all returns you file.)
A DBA name is also referred to as a trade name, assumed name, or fictitious business name. The purpose of registering a DBA name is to notify the public that a particular person or business entity is conducting business under a name other than its legal name.
An Assignment of Trade Name legally transfers the ownership and rights of a trade name from one business entity to another. This transfer may occur for various reasons, such as the sale of a business, a change in business structure, or the rebranding of a company.

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The filing fee for a trade name is just $10. Paper applications are not accepted. Once your application has been approved (2-3 weeks), Arizona will email you a certificate that shows your DBA is registered with the state.

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