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Is there an Optimal Number of Scale Points to Measure Attitudes and

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The document investigates the optimal number of scale points in Likert-type scales for measuring attitudes and preferences among Hispanics in online surveys. Conducted by Myra Mabel Pérez Rivera, the study reveals that a seven-point Likert scale provides the most reliable responses compared to three- and five-point scales. The research emphasizes the importance of cross-cultural comparability and measurement equivalence in marketing research, particularly within the Hispanic demographic in Puerto Rico.

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What is the 5 scale rating scale?

1 to 5 Likert scale measures respondents level of agreement/satisfaction or disagreement/dissatisfaction towards a statement or question. These rating scales offer five response options, typically ranging from Strongly Disagree/Very Dissatisfied (1) to Strongly Agree/Very Satisfied (5).

How many points should a rating scale have?

The psychometric literature suggests that having more scale points is better but there is a diminishing return after around 11 points (Nunnally 1978). Having seven points tends to be a good balance between having enough points of discrimination without having to maintain too many response options.

Why is the 5 point Likert scale better?

With that said, the industry standard 5-point is recommended for a variety of reasons: The 5-point Likert scale is simple to understand and use for survey administrators and respondents alike. It takes less time and effort to complete than higher-point scales. Fits mobile device screens better than higher-point scales.

What is the 5 point scale for attitude?

The 5 point Likert scale is a rating system that allows respondents to express a range of opinions with five response options from strong agreement to strong disagreement, including a neutral option, enabling nuanced feedback for surveyors.

What is the 5 point score scale?

What is a Likert Scale? Sentiment LevelNumerical ValueTotal Disagree 2 0 Neutral 3 0 Agree 4 0 Strongly Agree 5 51 more row

What is the 5 point Likert scale for attitude?

The 5-point Likert scale uses five answer options, including a midpoint or neutral option, to assess a respondents opinions. A typical 5-point Likert scale example looks like this: How easy or difficult is it to sign up for our mobile app?

What is the 5 point system for behavior?

The 5-Point scale is designed to teach social and emotional competencies to autistic learners by categorizing behaviors into five different categories, ranging from most intense (5) to least intense (1) (Buron Curtis, 2012).

What is the optimal number of scale points?

The academic scholarship has demonstrated that scales are most reliable when constructed with five and seven scale points.

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