Home
Forms Library
Price Cues and Customer Price Knowledge

Price Cues and Customer Price Knowledge 2025

Price Cues and Customer Price Knowledge Preview on Page 1

Show details

4.3 out of 5

60 votes

The document 'Price Cues and Customer Price Knowledge' by Eric T. Anderson and Duncan I. Simester explores the concept of price cues, defined as marketing tactics that suggest good value to customers compared to competitors or past prices. It reviews academic literature on the effectiveness of various price cues, highlighting that many customers have poor price knowledge, making them susceptible to these cues. The paper identifies key findings regarding when price cues are most effective, their impact on demand, and potential adverse effects if misused. Overall, it emphasizes the importance of understanding customer price knowledge in optimizing pricing strategies.

Here's how it works

01. Edit your form online

Type text, add images, blackout confidential details, add comments, highlights and more.

02. Sign it in a few clicks

Draw your signature, type it, upload its image, or use your mobile device as a signature pad.

03. Share your form with others

Send it via email, link, or fax. You can also download it, export it or print it out.

The easiest way to edit Price Cues and Customer Price Knowledge in PDF format online

Ease of Setup

DocHub User Ratings on G2

Ease of Use

DocHub User Ratings on G2

Adjusting documents with our extensive and user-friendly PDF editor is easy. Make the steps below to complete Price Cues and Customer Price Knowledge online quickly and easily:

Log in to your account. Sign up with your credentials or register a free account to test the service before choosing the subscription.
Import a form. Drag and drop the file from your device or add it from other services, like Google Drive, OneDrive, Dropbox, or an external link.
Edit Price Cues and Customer Price Knowledge. Easily add and underline text, insert images, checkmarks, and symbols, drop new fillable fields, and rearrange or remove pages from your document.
Get the Price Cues and Customer Price Knowledge completed. Download your modified document, export it to the cloud, print it from the editor, or share it with others via a Shareable link or as an email attachment.

Make the most of DocHub, the most straightforward editor to promptly handle your paperwork online!

be ready to get more

Complete this form in 5 minutes or less

Get form

Got questions?

We have answers to the most popular questions from our customers. If you can't find an answer to your question, please contact us.

What are the 4 pricing strategies?

Pricing is defined as the amount of money that you charge for your products, but understanding it requires much more than that simple definition. Baked into your pricing are indicators to your potential customers about how much you value your brand, product, and customers.

What are pricing cues?

A price cue is defined as any marketing tactic used to persuade customers that prices offer good value compared to competitors prices, past prices or future prices. In this paper, we review the academic literature that documents the effectiveness of different types of prices cues.

What is the difference between price level knowledge and price meaning knowledge?

Price - meaning knowledge means the consumer knows the price of a product; price - level knowledge is when the consumer knows the price of all competing brands. Price - meaning knowledge is the awareness level of price; price - level knowledge is what the price communicates about the product.

What is the knowledge of price?

The basic idea of Price Knowledge/Awareness research is to compare and contrast what people think they paid versus what they actually paid. This technique is relatively easy, but the hard bit is working out what people actually pay.

What is pricing knowledge?

Pricing Knowledge/Awareness is our second technique used for pricing research studies. You can find our first technique, Price Salience, here. The basic idea of Price Knowledge/Awareness research is to compare and contrast what people think they paid versus what they actually paid.

What is a cue in marketing?

Dictionary of Marketing Terms: cue. cue. in advertising, a signal, either audible or visible, used to keep the elements of a production running smoothly.

What are the 5 Cs of pricing?

Premium pricing: High price now, high price in the future. pricing: Low price now, high price in the future. Pricing skimming: High price now, low price in the future. Loss leader: Low price now, low price in the future.

Price Cues and Customer Price Knowledge 2025

Here's how it works