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Tips for Writing a Great Testimonial Give customers an experience to remember. ... Reach out to your connections. ... Set clear expectations. ... Get a lot of (specific) information. ... Ask good questions. ... Keep things short and sweet. ... Be authentic. ... Be visually engaging.
Include a self-addressed stamped envelope with any testimonial request you send through the mail. You might also ask customers to sign a short statement giving you permission to use their testimonials for marketing purposes.
Giving a testimonial means asking a customer to take time out of their day. Provide an incentive and they'll be more likely to do so.
If you use a photo or video in a client testimonial, who owns the copyright in that photo or video? If you took the photo or recorded the video, you own the copyright. If the customer provided the photo or video, he or she owns it. In that case, you should obtain a license to use the photo or video.
It's totally fine to cut out parts of the testimonial to make it shorter for your website or marketing use. But, make sure that by deleting something you aren't changing the meaning.
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People also ask

A Testimonial Release is a one-sided agreement that allows a person or company the rights to a testimonial someone has written for them. It's a one-sided agreement because only the person who wrote the testimonial (the one releasing the rights), the "releasor," signs the agreement and makes any promises.
noun. a written declaration certifying to a person's character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.
Testimonials should include the person's name, title, company and picture. The least credible testimonials include just the person's initials. The testimonial text is the same. But which of these is more credible, trustworthy and compelling?
Some of the best client testimonial examples include: Quote Testimonials. When you think of testimonials, you're probably picturing the traditional quote type of testimonial. ... Social Media Testimonials. ... Video Testimonials. ... Audio Testimonials. ... Image Testimonials. ... Case Studies Testimonials. ... Interviews Testimonials. ... Peer Reviews.
The goal of a testimonial is to show the potential customer that other customers were happy using your service or product. The more your satisfied customers are reliable, the more the testimonial is trustworthy.

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