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SRTA RFQC Number 927-10-00006 Sponsorship Marketing and Management Services 1 docx

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The document is a Request for Qualified Contractors (RFQC) issued by the State Road and Tollway Authority (SRTA) seeking Statements of Qualifications from firms to provide sponsorship marketing and management services. It outlines the qualifications review process, submission requirements, and evaluation criteria for potential contractors interested in sponsoring SRTA operations, particularly at the Georgia 400 Toll Plaza. The RFQC includes details on contractor responsibilities, compensation methods, and a schedule of events for the selection process.

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What is sponsorship and marketing?

In business, sponsorship marketing is when a company pays to be associated with another company, individual, group, or event as a means of marketing its brand. The sponsor in this context would be an individual or a business that pays the other person or company to host an event or finance a program.

What is sponsorship marketing?

Successful sponsorship management must therefore incorporate: appropriate authorisation of sponsorship at both the planning and agreement stages documented risk analysis documented costs and benefits analysis formal documentation of sponsorship agreements agreed regular reporting during the project to enable

What is sponsorship management marketing?

Sponsorship management refers to the systematic process of planning, executing, and evaluating sponsorship agreements and partnerships between businesses and events, organisations, or individuals.

What is the sponsorship management process?

The Sponsor Management System (SMS) is essential for managing various sponsorship-related tasks, including: Assigning Certificates of Sponsorship (CoS): Create and assign CoS to sponsored workers. Requesting Additional CoS Allocations: Apply for more CoS if your initial allocation is insufficient.

What is sponsorship management in marketing?

The identification, solicitation, securing, servicing and retention of sponsors, donors and philanthropic patrons through the proper valuation and delivery of suitable tangible and intangible benefits to provide financial and cost avoidance support for the event project.