Fall 2010 Consumer Connection Magazine - Department of - dca ca-2025

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There are three main categories of magazine publications, each of which include more specific types of publications, are: General interest magazines. Special interest magazines. Professional magazines.
A trade publication is a regularly published collection of articles that address topics of interest to members of a particular profession, such as law enforcement or advertising or banking. These are variously referred to as trade magazines or trade journals.
While consumer marketing targets end-users, trade marketing focuses on building relationships with retailers and distributors who can help get the products in front of consumers.
Consumer media tends to describe mass market audiences while trade media is targeted to specific industries. You may think that these are similar because your product reaches both of these audiences. But the approach to them and the information provided need to be different.
Trade media outlets focus on a particular profession or industry and support workers professional development. Consumer media outlets target the general public or members of the public who are interested in specific activities or issues.
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To protect and serve consumers, the Department of Consumer Affairs issues licenses in more than 100 business and 200 professional categories, including doctors, dentists, contractors, cosmetologists and automotive repair facilities.

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