EY - The evolution of Robo-advisors and Advisor 2.0 model 2025

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The market is poised for significant growth, with assets under management projected to reach $19.76 billion by 2025 and user numbers expected to hit 3.2 million by 2028. This surge reflects a broader trend fueled by rising financial awareness and a preference for digital-first solutions.
The evolution of robo-advisors represents a significant shift in the investment management landscape. From their origins as a response to the 2008 financial crisis to their current status as sophisticated financial planning tools, robo-advisors have democratized access to investment advice and management.
The main difference between robo-advisors and financial advisors is that robo-advisors are typically more cost-effective and less hands-on, while traditional financial advisors can charge higher fees but offer more in-depth financial management.
Originated in the late 2000s post-financial crisis. The first generation launched to offer low-cost, transparent investment options. Utilized advancements in AI and machine learning to enhance services.
Robo-advisors have emerged as a key driver of financial inclusion, offering low-cost, automated investment management services to underserved populations. By eliminating high advisory fees and account minimums, these platforms make professional financial services accessible to individuals with modest incomes [20].
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Wealthfront has the top best 3-year trailing annualized return (5.51%) while Acorns has the best 1-year trailing return (23.65%) among robo-advisors analyzed.
Robo-advisors typically generate revenue through management fees, often calculated as a percentage (0.25% to 0.75%) of the assets under management (AUM). The fees are usually lower than those charged by traditional financial advisors, making robo-advisors an attractive and cost-effective option for investors.

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