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The Mid-Point on a Rating Scale: Is it Desirable

The Mid-Point on a Rating Scale: Is it Desirable 2025

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The study by Ron Garland investigates the impact of including or excluding a mid-point on Likert scales in surveys, specifically regarding opinions on product labeling. It finds that removing the mid-point can reduce social desirability bias, leading respondents to provide more definitive answers. The research indicates that the absence of a mid-point may distort results, pushing respondents towards negative ratings rather than neutral ones. Ultimately, the study raises questions about whether researchers should allow for neutral responses in survey designs.

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What is the midpoint of a 5 point scale?

Previous studies of the Likert-type scale format (strongly agree to strongly disagree) have not addressed the question of which term to use as the descriptor of the midpoint of the five-point scale, neutral or undecided. An informal survey of current instruments has indicated that many use the term undecided as

What is the middle option of a Likert scale?

Some likert scales use a seven-point likert scale with 1 being Strongly Agree and 7 being Strongly disagree (or reversed). In the middle, a neutral statement like neither agree nor disagree.

What is the use of a midpoint on the Likert scale?

Likert-type scales without a midpoint are also characterized as forced-choice scales, as respondents are forced to choose either a disagreement or agreement option. For a midpoint of neutrality, neutral or neither agree nor disagree are often used.

What is the midpoint of the Likert scale?

The midpoint was most often identified as representing no opinion (15%), followed by dont care (14%), unsure (13%), neutral (10%), equal/both (10%), and neither (9%). Many partici- pants used the midpoint when confused by the item or when they just did not care.

What is the middle option in the Likert scale?

The 5-point Likert scale is perhaps the most common format for gathering feedback. It typically offers a middle-ground option, such as neutral or neither agree nor disagree. The five response options usually include: Strongly disagree. Disagree.

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What does median mean in Likert scale?

The neutral means is the median or mid-point and the median is the 50% sample distribution and it means 50% of the participants have neutral to agree with opinions in a 5-point Likert scale. If the median is 4, it means 50% of participants have a positive opinion.

What is the ideal number of points for a rating scale?

Krosnick and Fabrigar (1997) report evidence that supports their view that 57 scale points are optimal. They found that questions using scales in this range tended to correlate the strongest with questions measuring conceptually related variables.

The Mid-Point on a Rating Scale: Is it Desirable 2025

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What is the midpoint of a 5 point scale?

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