A Consumers PRACTICAL Guide 2025

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The Consumer Guide is an information website designed to help consumers when they are not sure how to solve a consumer problem by providing contacts to relevant organisations or institutions. It introduces consumers to basic life situations they may find themselves in when buying goods or services.
The environment, genetics, culture, social learning, and personal experiences all play a role in shaping behavior. Understanding these influences can help us better understand why people behave the way they do and how to promote positive behaviors and patterns.
Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.
Put simply, there are dozens of factors that influence consumer behavior. To give you a comprehensive overview of what they are, weve group the leading factors into five key categories: psychological, social, cultural, personal, and economic.
The Big 5 personality traits, as defined by the five-factor model of personality OCEAN or CANOE, are openness, conscientiousness, extroversion, agreeableness, and neuroticism. Each represents the fundamental personality traits inherently present within human beings.
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Consumer Behavior Internal Stimuli: Psychological factors that drive behavior. External Stimuli: Social and environmental cues that influence decisions. Buying Behaviors: Includes habitual buying behavior, variety-seeking behavior, and more.
5 important stages of the consumer decision-making process Stage 1: Need recognition. Stage 2: Searching and gathering information. Stage 3: Considering the alternatives. Stage 4: Buying the product or service. Stage 5: Post-purchase evaluation.
Typically, there are five core factors that influence the decision to buy which are: Psychological Factors. Social Factors. Cultural Factors. Economic Factors. Personal Factors.

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