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Describing Target Audiences for Facility-Specific Quality Information - cms

Describing Target Audiences for Facility-Specific Quality Information - cms 2025

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The document is a final report prepared by KPMG Consulting for the Centers for Medicare & Medicaid Services (CMS) that outlines research on target audiences for facility-specific quality information related to nursing homes and home health care agencies. It identifies primary and secondary audiences, including caregivers and Medicare beneficiaries, and discusses their characteristics, behaviors, and informational needs. The report highlights the challenges faced by older consumers in understanding health care quality, the importance of advance planning for long-term care, and the need for effective communication strategies to promote awareness of available resources. Key findings emphasize the emotional barriers to planning for dependency needs and suggest targeted messaging to encourage proactive engagement with quality information.

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We have answers to the most popular questions from our customers. If you can't find an answer to your question, please contact us.

What are the four types of target audiences?

Types of target audiences Demographic sub-cultures group customers and prospects based on shared characteristics, like: Interests or psychographics include less tangible (and less readily available) info like favorite activities, hobbies and other interests like:

What is an example of a target audience in healthcare?

The target audience can include not only direct consumers, but also those who make purchase decisions or influence them. Such people are called decision makers, or reference groups. For example, doctors are reference groups for patients when buying medicines.

What is a target group in health?

In the field of health promotion and disease prevention, a target group is a group of individuals with identical characteristics who are the objective of a health promotion or diseases prevention intervention.

What is a target audience example?

A target audience is a narrower segment within the broader target market. Its defined by shared characteristics such as demographics, psychographics, behaviors, and interests. For example, a target audience for a fitness brand may be women between the ages of 25 and 40 who are interested in health and wellness.

What does CMS stand for in quality?

Center for Clinical Standards and Quality | CMS.

How does CMS define quality of care?

A major aim of CMS Innovation Center pilots (models) is to improve quality of care for all patients. Quality of care is defined by how well the care achieves desired health outcomes and contributes to a positive patient experience.

Which of the following is used by CMS as a quality metric?

Answer Quality MetricUsed by CMS Number of hospital-acquired infections Yes Readmission rates Yes Number of vaccinated children in schools No Patient satisfaction with providers Yes

Describing Target Audiences for Facility-Specific Quality Information - cms 2025

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