The Causal Impact of Media in Financial Markets* - University of 2025

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Media reflects and shapes investors and managers expectations, which affect the supply and demand for securities as well as firms financial policies. Investors expectations of firm values are the primary determinant of prices and trading volume in asset markets.
First and foremost, I find that high levels of media pessimism robustly predict downward pressure on market prices, followed by a reversion to fundamentals. Second, unusually high or low values of media pessimism forecast high market trading volume. Third, low market returns lead to high media pessimism.
It is well known that in a rational expectation equilibrium market price could empower individuals with their collective wisdom by coordinating actions guided by dispersed private information. I show that simple profit-sharing contracts replicates such coordination effect.
Financial markets facilitate the interaction between those who need capital with those who have capital to invest. In addition to making it possible to raise capital, financial markets allow participants to transfer risk (generally through derivatives) and promote commerce.
Algorithmic Trading Strategies: Social media data is used by algorithmic trading algorithms to guide trading decisions. These algorithms can execute trades quickly, taking advantage of new possibilities or reducing risks related to quickly shifting sentiment by spotting patterns and shifts in sentiment.
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Stock prices can be directly impacted by positive sentiment that is trending on social media. Positive comments made by users regarding a specific company or market trend can draw in interest and attention from a larger group of investors.
Role of media in financial markets The media is typically regarded as an authority figure when it comes to providing information not only relating to the financial sector but also for other several other equally important day to day events as well.

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