WO INF 108 2025

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The document is a comprehensive report by the World Intellectual Property Organization (WIPO) on character merchandising, which involves using the name, image, or likeness of fictional characters or real personalities to promote products and services. It discusses the definitions, history, types of character merchandising, legal rights associated with characters, forms of legal protection available (including intellectual property rights), and enforcement measures against infringement. The report also examines various international laws and practices related to character merchandising in different countries.

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What is the main purpose of World intellectual property Day?

World IP Day emphasizes the importance of a balanced IP system to recognize and reward inventors and creators for their work and ensure that society benefits from their creativity and ingenuity.

What is the purpose of the intellectual property office?

Mandate Function | IPOPHL. IPOPHL is the government agency mandated to administer and implement State policies on intellectual property (IP) to strengthen the protection of IP rights in the country.

What are the main functions of WIPO?

WIPOs two main objectives are (i) to promote the protection of intellectual property worldwide; and (ii) to ensure administrative cooperation among the intellectual property Unions established by the treaties that WIPO administers.

What does WIPO help in protection of?

Established in 1967, WIPOs core mission is to assist countries in developing a balanced international framework for the protection of intellectual property rights, fostering innovation and creativity across various industries.

What is personality merchandising?

Personality merchandising uses the identity of a famous person in marketing of goods and services. When famous celebrities from fields such as sports, movie, politics, music, etc allow a unique trait of their personality to be used in association with products and services, it forms part of personality merchandising.

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What does the World Intellectual Property Organization do?

WIPO is a UN specialized agency responsible for promoting the protection of intellectual property rights worldwide and facilitating cooperation among its member states to develop international intellectual property laws and regulations.

Where did character merchandising come from?

As�an�organized�system,�character�merchandising�originated�and�was�initiated�in�the� United�States�of�America�in�the�1930s�in�the�Walt�Disney�Studios�in�Burbank�(California).

WO INF 108 2025

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