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Submission form for case study - ManagEnergy

Submission form for case study - ManagEnergy 2025

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The document outlines a case study submission by Metan Ltd, a marketing company in Iceland focused on promoting bio-methane as an alternative fuel for transportation. It details the company's efforts from 2000 to 2011 to increase the adoption of bio-methane vehicles, highlighting a significant rise in usage due to targeted marketing campaigns aimed at various stakeholders including citizens, policymakers, and financial institutions. The project emphasizes the environmental benefits of bio-methane, legislative support received in 2010, and future plans for expanding production capacity. It concludes with lessons learned about market entry strategies and the replicability of their approach in larger markets.

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