Persona Template 2025

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The document presents profiles of four individuals: Clémentine Puntelle, a 19-year-old biology student focused on ecology; Marc Dumont, a 45-year-old project manager balancing work and family; Annie Bertin, a 35-year-old office employee managing her life post-divorce with two children; and Jean-Claude Morin, a 64-year-old retired engineer interested in travel and family connections. Each profile outlines their motivations, objectives, frustrations with technology, and personal insights regarding their use of mobile devices.

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How do you write a persona?

Persona creation checklist Conduct research. Interview customers or users (5-30 people per role) Segment your audience. Decide on the layout. Set demographic info. Describe the Personas background. Define Personas goals. Define motivations and frustrations. Add other ingredients.

What is a persona template?

A user persona template helps in representing and summarizing a target audience for your product or service that you have researched or observed. Whether youre in content marketing, product marketing, design, or sales, you operate with a target audience in mind. Maybe its your customer or prospect.

What are the 3 types of persona?

3 Persona Types: Lightweight, Qualitative, and Statistical Proto personas, meant to quickly align the teams existing assumptions about who their users are, but not based on (new) research. Qualitative personas, based on small-sample qualitative research, such as interviews, usability tests, or field studies.

What should a persona include?

For user experience, personas should be targeted in scope and focus on the why and what the persona is trying to accomplish. The key sections to include in a persona are a Profile, Quotes, About, Goals, Tasks, Frustrations, and Behaviors with a bonus if you cross-reference related user journeys and research.

What are the 7 steps to create persona?

Steps in this guide Gather existing customer data. Describe needs pain points. Map out the ideal experience. Bring your persona to life. Tell your personas story. Organise refine. Share your persona. Create other personas.

What is an example of a persona?

What is an example of a user persona? An example of an average user persona can consist of a name, occupation information, demographics, a personal story, pain points, and challenges. With these elements involved, the user persona is more likely to demonstrate a real human being accurate.

Persona Template 2025

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