Best Practices for Email Marketing - iContact 2025

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Email Marketing Tips for Delivery Use double opt-in. Send at a consistent cadence. Follow the rules: GDPR. Know how many IP addresses you need. Stay up to date with the latest email marketing guides and resources. Diversify your channels. Take advantage of your data. Coordinate cross-channel campaigns.
But in order to build a truly effective email marketing content strategy, follow the 5 Ts: Tease, Target, Teach, Test and Track.
Top 13 Email Marketing Best Practices Know the difference between transactional emails and email marketing. Take your time creating campaigns. Understand spam filters. Test your emails. Analyze campaign reports. Refrain from using a no-reply email. Ensure emails look good on mobile. Personalize your emails.
The 4 Ps of Email Marketing refers to key elements product, price, place, and promotion. They are time-tested pillars that help marketers create impactful strategies across channels. In email marketing, these principles adapt seamlessly to craft thoughtful, effective campaigns.
When it comes to email marketing, subject lines are everything. On average, 80% of recipients will read your subject line but only 20% will actually read your email.
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