Research and Professional Briefs 2025

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Provide a summary of your research. Put in background material to give the context/relevance/significance of your research. List major findings, outcomes, and implications. Describe both current and planned (future) research.
How to write an effective research brief Preparation is key. Be clear on your objectives. Remember your audience. Structure your research brief. Make it thorough, yet succinct. Consider how prescriptive you want to be on the methodology. Define your timelines. Set expectations on cost.
Guidelines for Writing a Research Brief Headline (25 words or less) Byline. Key Findings (~100 words) Statement of the Problem (~300 words) Figure. Detailed Findings (~500 words, or less) Policy Implications (~100 words) About the Authors.
Good research briefings should come from good published research study. So for a starter, research briefings should be using peer-reviewed sources (research that has been reviewed by other researchers and experts for accuracy, validity and reliability).
You should start your brief by writing about the project background and brand. Write one or two sentences that summarize the mission of the company or individual and then add a few sentences that offer background on the brand and why it is launching this project or campaign.

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A briefing should be structured so that the most relevant information is presented up front in a summary, the body of the text reinforces the main message and the closing sections reiterate the main points. Aim to support your policy recommendations as far as possible with new research.

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