Multiple rights agreement 2025

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360 deals have been made by traditional record companies, as in Robbie Williamss pioneering deal with EMI in 2002. They have also been made between artists and promoters, as with Live Nations 2007 deal with Madonna and 2008 deal with Jay-Z.
Normally, the 360 Deal contract contains the same kinds of record royalty provisions that have been used for many years in the traditional recording contract. The artists royalty rate will normally be in the range of 13% to 17% of the wholesale price of each record sold.
This could put more pressure on new artists, where their success is all riding on that first album to succeed. But the benefits could be immense: a 360 deal doesnt last forever, and when done right the artist can come out with more profits than the label, all without spending a dime of their own money.
The 360 deal is one of the most common, and most misunderstood, contracts in the industry. Many hate it on sight, assuming that its designed to solely screw over the artist. However, its not the predatory contract that many assume it to be.
A 360 Deal is distinct from a traditional record contract because the label offers more financial support, marketing, litigation, and cash advances, that an artist would need to take their career to the next level. However, the catch is that the label ends up taking a higher percentage of the artists revenue streams.

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What are the cons of a 360 deal for an artist? A 360 contract may not be a good option for artists who either dont like the percentage of revenue theyll be obligated to give to the record company or those who are not comfortable with the control level they are giving up to the label.

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