PUBLIC NOTICE FICTITIOUS BUSINESS NAME 2025

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  1. Click ‘Get Form’ to open the PUBLIC NOTICE FICTITIOUS BUSINESS NAME in the editor.
  2. In section (1), enter the fictitious business name(s) you wish to register. Ensure that all names are clearly legible.
  3. For section (2), provide the physical street address of your principal place of business. Avoid using P.O. Boxes.
  4. In section (3), list the registrant's name and address. If there are multiple registrants, include all relevant details for each individual or entity.
  5. Section (4) requires you to indicate how the business is conducted, selecting from options like 'Individual' or 'Corporation'.
  6. In section (5), specify when you commenced business under this fictitious name. This date cannot be a future date.
  7. Finally, sign in section (6) as required based on your registrant type, ensuring all information is accurate and true.

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A DBA, which stands for doing business as, is the colloquial term for a fictitious name. Think of a DBA as a second name that you hold out to the public thats different from your actual corporate name. One reason that people use DBAs is that their true corporate name may not be marketing friendly.
What is the difference between a DBA or Doing Business As and an FBN or Fictitious Business Name? They are generally different names for the same thing. DBA is the more common name, though FBN is cited in the relevant California statutes (California Business and Professions Code Section 17910, et seq.)
What happens if I dont publish in an adjudicated newspaper of general publication? Your filing will expire 30 days from the date you filed and you will have to file again, and pay the fee/s.
The fact that DBAs dont provide any exclusivity for your name is a massive drawback, as is the lack of personal asset protection for sole proprietors and general partners. If you want an assumed name for your business, we think forming an LLC is a far superior option.
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