Sample Positioning Statements for Resumes 2025

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Brand Positioning Statement Template to Craft Follow the template below to write an exceptional one: For [Your target customer], [Your brand name] offers [brand value] and [brand value]. [Your brand name] is proud of consistently delivering products that our customers can [end benefit].
At Nike, were committed to creating a better, more sustainable future for our people, planet, and communities through the power of sport. Why is this a good positioning statement? Nikes positioning statement focuses on its purpose of incorporating sustainability and innovation into its activewear.
A well-written resume summary, which is also called a professional summary, is brief-- between two to three sentences. It should include your years of professional experience, top skills, strengths, and what youre looking for in your next role.
Five core elements of a positioning statement that every brand should pay attention to are target customer, market category, customer pains, brand promise and brand identity.
Your positioning statement includes your professional identity and demonstrates the relevant and compelling elements of your experience and areas of strength, as well as the problems you are good at solving, the work you love to do, and what you are known for.
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A positioning statement is a short, professional pitch you can use to give people an idea of your skills and aspirations.
When developing your positioning statement, connect your strengths to your results and to the benefits youll deliver if hired. Heres an example: I am a business transformation catalyst who drives cutting-edge technological solutions in manufacturing and IT roles.

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