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Address the customer by name. Begin your letter by addressing the customer directly and by name. Share your reason for appreciation. Be specific about why you are writing them and how it is positive for your business. Mention future interactions. Use a personal sign-off.
And more than a little tone deaf, Dear Valued Customer doesnt make anyone feel valued. You may as well say, Hey you! and be the poster child for customer experience fails. If youre sending letters or emails with a Dear Valued Customer salutation, STOP.
The term Valued Customer is a common phrase used by businesses to refer to a customer who is highly regarded and appreciated for their loyalty, patronage, and positive impact on the companys success.
Here are some of the variants (or synonyms) that we have seen in use: Dear Customer. Dear Sir. Dear Sir/Madam. Dear Valued Client. Dear Esteemed Customer. Dear Beloved Customer. Dear Lovely Customer. To all our Valued Customers.
If youre sending letters or emails with a Dear Valued Customer salutation, STOP. When someone is valued and a customer, you know their name. Use it. Dale Carnegie said, A persons name is to that person, the sweetest, most important sound in any language.
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