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UTILIZATION OF A MARKETING STRATEGY - dtic

UTILIZATION OF A MARKETING STRATEGY - dtic 2025

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The document is a graduate research project by LCDR Kathleen A. Hiatt, submitted to Baylor University, focusing on the applicability of civilian marketing strategies within the military health care setting at the Naval Regional Medical Center Great Lakes. The study concludes that while civilian marketing principles can enhance service delivery and consumer satisfaction in military health care, there are unique barriers to implementation. It emphasizes the need for military facilities to better understand and meet the needs of their consumers through effective marketing practices.

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UTILIZATION OF A MARKETING STRATEGY - dtic 2025

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