Date: Aug 01, 2008 Regulation AA - Unfair or Deceptive Acts or - federalreserve-2025

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An advertisement is deceptive if it contains a representation or omission of fact that is likely to mislead a consumer acting reasonably under the circumstances, and that representation or omission is material to a consumers purchasing decision. FTC Policy Statement on Deception, 103 F.T.C.
Regulation AA (Unfair or Deceptive Acts or Practices) was a regulation created by the Federal Reserve to address practices by banks that consumers believed to be unfair. Regulation AA was created in 1985 and repealed in 2016.
To justify a finding of unfairness the injury must satisfy three tests. It must be substantial; it must not be outweighed by any countervailing benefits to consumers or competition that the practice produces; and it must be an injury that consumers themselves could not reasonably have avoided.
Section 5 of the FTC Act prohibits unfair or deceptive acts or practices in or affecting commerce. As the Commission set forth in its 1983 Policy Statement on Deception, a representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material
The final rule specifies that it is an unfair and deceptive practice for businesses to offer, display, or advertise any price of live-event tickets or short-term lodging without clearly, conspicuously and prominently disclosing the total price.
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Section 5 of the Federal Trade Commission Act (FTC Act) (15 USC 45) prohibits unfair or deceptive acts or practices in or affecting commerce. The prohibition applies to all persons engaged in commerce, including banks.

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