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Proctor and Gamble differentiate itself from competitors by offering branded consumer product goods with distinct features and attributes.
P Gs Multi-Brand Strategy is a linear multi-brand strategy, which first divides its products into several broad categories, and then subdivides several brands under each broad category. For example, P G Shampoo products in the soft, Pantene, head and shoulders, Sassoon and so on.
Proctor and Gamble differentiate itself from competitors by offering branded consumer product goods with distinct features and attributes. This business strategy implies that PG focuses on increasing the perceived value created for customers, which allows it to charge premium prices.
We have taken a deliberate step to invest in and advance the superiority of products and packages, brand communication, retail execution and consumer customer value. Together, these five elements drive category growth, prevent commoditization and provide the basis to build sustainable competitive advantage.
Procter Gambles willingness to change, adapt and create new trends and its commitment to communicating its innovations is crucial to the FMCG giants competitive advantage, says its CEO.

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PG is the worlds largest consumer goods company and home to iconic, trusted brands of superior quality and value that improve the lives of the worlds consumers, now and for generations to come.
PGs diversification strategy aims to drive growth, reduce company risk, and leverage core skills to explore new categories and markets. PG is ideally positioned to capitalize on new trends, establish economies of scale, and build a portfolio of leading brands by broadening its product line.
For generations, Procter Gamble generate most of its phenomenal growth by innovating from within-building global research facilities and hiring the best talent in the world. Back when companies were smaller and the world was less competitive, that model worked just fine.
PGs branding success stems from its ability to design products that meet true market demands while building strong brand loyalty. Their advertising efforts have continually connected with audiences by tapping into the human experience and demonstrating how their products improve peoples lives.
We are focused on delighting and serving consumers, customers, society and shareowners through five strategic and integrated choices: a portfolio of daily-use products in categories where performance drives brand choice; superiority across product, package, brand communication, retail execution and value; productivity

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