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Hard Bounce Email marketers should take hard bounces seriously since this can increase their bounce rate and cause their sender reputation to take a dive. As soon as a hard bounce is identified, its best to remove that specific recipients email address from the list.
Undeliverable email A server that cant be found could have crashed or been under maintenance, so this may just mean waiting to send the email to the address again. However, if this email address repeatedly bounces on multiple emails, it may mean the server is gone for good.
Bouncing Email Addresses: There are two types of bounces to consider when scrubbing emails that bounce: Hard bounces, and soft bounces. If someone is bouncing for a permanent reason, like an invalid or blocked email address, theyre a hard bounce that should be removed from your list.
You should always remove unsubscribed email addresses from your list as soon as the request to unsubscribe has been received. Customers today need to be able to opt out of any marketing messages they dont want to receive. Allowing them to do so will benefit your business more than failing to give them the option.
Troubleshooting Undelivered Emails Double-check the email address. Check the status of the email in the Events tab. Ask client to check their spam folder. Ask client to perform a search. Ask client to add your email address to their contact list. Ask client to contact their ISP. Optimize your emails for deliverability.

People also ask

If you receive an error that a message is undeliverable, this could be due to the sending server trying to deliver the message, but the action didnt complete before the message expired. This error typically indicates a problem on the receiving server.
If the address keeps bouncing, you should remove it from your lists. If possible, get in touch with the contact to see if they have a new email address.
When to remove soft bounces from your file is less straightforward and should be based on the frequency that you send and your ability to react to bounce conditions. The majority of soft bounces we see these days are due to blocking issues resolving these issues will eliminate the block and allow delivery.
A common misconception is that nothing you do will change this bounce, so some senders think its best to just throw those email addresses off your lists or CRM. Deleting customer data is not recommended. Instead, emails that hard bounce should be added to a suppression list (Mailgun does this automatically).

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