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Commercials trying to sell toys or books or movies to the average individual are examples of consumer marketing. Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer.
Promotes agricultural commodities, marketing systems (such as electronic marketing and farmers market programs) and awareness by preparing news releases, brochures, or other written materials and conducting oral presentations, workshops, educational seminars, or tours.
Agricultural Marketing Specialists manage, research, analyze, regulate, and perform other specialized work involved with the marketing of one or more agricultural commodities or products.
The United States has 5,000 plus apple producers who grow, on average, 240 million bushels of apples each year. These producers grow the apples on an approximated 322 thousand acres of land (U.S. Apple Association, 2021).
Agricultural marketing brings producers and consumers together through a series of activities and thus becomes an essential element of the economy. The scope of agricultural marketing is not only limited with the final agricultural produce. It also focuses supply of agricultural inputs (factors) to the farmers.

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The Agricultural Marketing Service (AMS) administers programs that create domestic and international marketing opportunities for U.S. producers of food, fiber, and specialty crops.
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farmers, intermediaries and consumers.

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