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Factors that may have contributed to the decline in cigarette smoking and other tobacco product use include high-impact anti-tobacco media campaigns (e.g., CDCs Tips From Former Smokers), smokefree policies, and policies limiting the availability of specific types of tobacco products, such as flavored products.
Types of market failures include negative externalities, monopolies, inefficiencies in production and allocation, incomplete information, and inequality.
But market failures can occur. A market failure arises, for example, when polluters do not have to pay for the pollution they produce. But such market failures or distortions can arise from governmental action as well.
Smoking creates direct externalities through secondhand smoke (SHS) and fiscal externalities through the worse health, increased medical needs, and reduced productivity of smokers. Smokers also impose negative internalities on themselves through decisions that fail to maximize lifetime utility.
Government needs to recognise that public health challenges such as obesity and smoking are a result of multiple market failures, including: a lack of understanding and recognition of negative externalities created by the food environment.

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Tobacco, alcohol and fast food are all examples of this type of good. This is the opposite of a merit good. The market failure created in these types of goods is caused by a divergence between the marginal private benefit and the marginal social benefit curves.
A market failure arises, for example, when polluters do not have to pay for the pollution they produce. But such market failures or distortions can arise from governmental action as well.

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