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This publication is intended to help wholesalers understand quizlet
which of the following is not a component of mass communication?
This publication is intended to help wholesalers understand explain
which of the following is a difference between a channel of distribution and physical distribution?
an offer from a manufacturer to channel members, such as wholesalers and retailers.
paid communication through nonpersonal channels.
a firm's _____ is the percentage of the total market for a product that is controlled by it.
the ability of an ad to gain and hold the consumer’s attention.