The standard recommendation for text-to-image ratio in emails is the 60/40 rule, which means you should be shooting for a minimum of 60% text and a maximum of 40% image. You also want to make sure you have at least 400 characters (60-100 words) of text in the body of the email that arent part of your images.
Is 30% email open rate good?
Typically, a decent email open rate is above 20%, while a good email open rate is above 25% or 30%. Naturally, brands turn to industry benchmarks to measure their performance and see how they compare.
What is benchmark email marketing?
Email marketing benchmarks play a pivotal role in providing businesses with a comprehensive understanding of their campaign performance and industry standards. These benchmarks serve as vital metrics that enable businesses to gauge the effectiveness of their email marketing strategy.
What is benchmark marketing?
A benchmark in marketing is a tool you can use to measure the progress of advertising campaigns. Through a benchmarking strategy, you compare a companys performance to other businesses. It involves analyzing the effectiveness of current marketing campaigns and determining how to optimize them.
What is the 80 20 rule in email marketing?
In the context of marketing, the rule suggests that approximately 80% of results come from 20% of efforts. This principle offers a powerful insight: focus on the activities that generate the majority of your success. Successful marketers apply this rule to optimize resources for maximum impact.
In most cases, a good open rate for email falls between 17% and 28%, with variations depending on your industry, list quality, and campaign type. According to recent data, the average open rate across industries is 21.5%. As a general rule, if your open rates are above 20%, youre on par with many successful marketers.
What is the benchmark email click rate?
What is the average click-through rate for email marketing? In 2021, the average email open rate was 2.3%, across all industries. This is down 0.3% from 2020. The industries with the highest click-through rates like Education, Real Estate, and Agriculture average between 3-5%.
Related links
The Benchmark Email Complete Guide to Email Marketing
The Benchmark Email Complete Guide to Email Marketing. by Lawson, Vanessa J. ISBN13: 9781505278231. ISBN10: 1505278236. Format: Paperback.
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