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What is the benchmark open rate for email marketing?

ing to our 2022 Email Marketing Benchmarks Report, the average email open rate was 21.5%, across all industries in 2021. This is up 3.5% from 2020. The industries with the highest open rates, like Education, Agriculture, and Financial Services, average between 25-28%.

What is benchmark in email marketing?

Definition. Email marketing benchmarks are the metrics used to measure the success of an email campaign. The most common email marketing bench marks are email open rate and email click rate. A more advanced email service provider can also help you attribute revenue directly back to your emails.

What is benchmark in marketing?

Benchmarking is a process that involves measuring the performance of your business against a competitor in the same market. This will give you a better understanding of your business performance and potential.

What is the benchmark bounce rate for email marketing?

Benchmark Email report Advertising/Marketing/PR/Media/Design industries had critically high email bounce rates, averaging 12.27%.

What is a good click rate for email marketing?

Average email marketing campaign stats of Mailchimp customers by industry IndustryAverage Open RateAverage Click RateLegal22.00%2.81%Manufacturing19.82%2.18%Marketing and Advertising17.38%2.04%Media and Publishing22.15%4.62%43 more rows

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