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Image metadata is information about a visual file or resource. This data describes what the file is, details about it, and how it should be used. Image metadata is commonly used within image libraries to easily search and retrieve content on demand.
Information such as the name of the photographer, copyright information and the caption or other description can be embedded either manually or automatically. IIM metadata embedded in images are often referred to as IPTC headers, and can be easily encoded and decoded by most popular photo editing software.
Its important that the metadata stored in an image file stays with the image. Metadata is essential for identification and copyright protection. Metadata are also key to smoothing workflow, easily finding digital images via search online or offline and tracking image usage.
The IPTC Photo Metadata standard is the most widely used standard because of its universal acceptance among photographers, distributors, news organizations, archivists, and developers. The schema defines metadata structure, properties, and fields, so that images are optimally described and easily accessed later.
Generally, Exif tags and IPTC Photo Metadata properties are essentially two different structures. Exif is primarily used for technical data around capturing an image, while IPTC focuses on describing the image and its administrative and rights metadata.
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Right-click on any image and select View IPTC Photo Metadata. IPTCs GetPMD tool shows all metadata embedded in the image. Many images on the web contain embedded metadata such as creator, location, copyright and licensing information, even people and products depicted.
Image by IPTC. Photo metadata is a set of data describing and providing information about the rights and administration of an image. It allows information to be transported with an image file.

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