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6 Ways to Research a Company Before Applying Start at the source- the companys website. Hit their company up with the follow on social media. Google to your hearts content. Learn the company culture through external websites. Connect with the company on LinkedIn. Sniff out the competition in the industry.
The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.
Finding a Companys Market Share Trade Associations Trade Magazines/Journals can be excellent sources of market share data. Trade Associations often collect data on industry growth trends, sales figures, product developments, shipments and market share rankings. Try using the resources of an associations web site.
How to Get the Company Information You Need (7 Ways Compared) Harness the power of B2B database providers. Research the company website. Explore local or niche directories. Search government websites. Check out the companys profile on social media. Research financial statements other industry reports.
It can reveal how customers and prospects view your existing business and products, and show you if you are or are not meeting your customers needs. Its even possible you may uncover some opinions about your business and/or products that you werent aware of.
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Market research is a broad term covering: past and current market conditions. customer demographics. demand for products and services.
Here are some effective ones on how to find information on a business: Company website. You can find a lot of information on the companys website. Business LinkedIn profile. Google local page. Glassdoor. Google News. Directories and yellow pages. Wikipedia article about the company. Social media.
Additional Recommended Databases for Company Research: COMPUSTAT. For a daypass URL to be automatically emailed to you, you must enter a valid syr.edu email address. Dun and Bradstreet Company Listings. Factiva. GuideStar Pro. Hoovers Company Profiles. MarketLine. Mergent Archives. Mergent Online.

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