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The word trademark can refer to both trademarks and service marks. A trademark is used for goods, while a service mark is used for services.
Once approved, you must monitor your trademark and its usage. How you use the trademark, maintaining paperwork and renewals are all your responsibility. You also must protect your business from trademark infringement by monitoring the competition and other entities.
A service mark offers the same type of protection as a trademark, except that rather than identifying the source of goods, a service mark identifies a business that provides a service or services rather than goods.
A trademark identifies the source of goods, while a service mark designates the provider of a service. Despite the distinction, the term trademark is commonly used to describe both forms of intellectual property.
A registered trademark gives you exclusive rights to identify your product or service with that name, informs everyone that you are the owner of that trademark, and bars others from using it or piggybacking on your brand.
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By conducting a service mark search, you will be able to see what service marks are registered and if they might conflict with and exclude yours. You apply for a service mark in the same way as a trademark and both protect the designated item in the same way.
You establish rights in your trademark by using it, but those rights are limited, and they only apply to the geographic area in which youre providing your goods or services. If you want stronger, nationwide rights, youll need to apply to register your trademark with us. Youre not required to register your trademark.
To obtain a filing date, you must include: Applicants name. Name address for USPTO correspondence. A clear drawing of the mark for design marks or nontraditional marks. Listing of goods and/or services for sale or offer under the mark. Filing fee for each class of goods/services described in the application.

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