INSTRUCTIONS TRADEMARK OR SERVICE MARK APPLICATION - sos mo 2025

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Steps to service mark registration Step 1: Conduct a service mark search. Step 2: Complete the service mark application. Step 3: Submit the service mark application. Step 4: Respond promptly to correspondence from the trademark office.
Examples of Service Marks FedEx Service: Shipping and logistics services. Google Service: Search engine and various online services. McDonalds Service: Fast food restaurant services. Netflix Service: Streaming entertainment services. American Express Service: Financial and travel services. Amazon Uber Airbnb
Service marks receive common law trademark protection if you use them in your business. But this protection is weak and doesnt usually extend beyond your immediate geographic area. If another business then uses your mark, it can be hard to prove that you have a superior right to use it.
A Trademark or Service Mark registration is active for five (5) years from the date the mark was filed with the California Secretary of States office. Within six (6) months of expiration of the five (5) years, the mark may be renewed for another five (5) years.
The fee is $70.00 per classification; Applicants are required to state a declaration of accuracy that the material facts in the application are true.
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To register a service mark, an application needs to be filed with the United States Patent and Trademark Office (USPTO). Only when the application is approved can an individual utilize the registered trademark symbol.
The symbol (often seen in superscript like this: ) is used to provide notice to the public that a trademark or service mark is registered. In most jurisdictions, the may be used only after registration of the mark is granted. In many jurisdictions, use of with an unregistered mark is a civil or criminal offense.

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