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Improving Reference Selection Within Bid Processes - essay utwente

Improving Reference Selection Within Bid Processes - essay utwente 2025

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The document is a master's thesis by V. den Ouden focused on improving the reference selection process within bid processes at Capgemini Outsourcing. It identifies inefficiencies in the ad hoc methods previously used for selecting references that demonstrate Capgemini's capabilities to potential clients. The thesis proposes a Reference Tracking System based on case-based reasoning, designed to enhance both the efficiency and effectiveness of reference selection. Key findings include the system's ability to centralize access to references, improve search functionality, and provide better matching of references to client requirements. Recommendations for implementation and future research are also discussed.

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