Enabling Customer-Centricity Using Wikis and the Wiki Way: Journal 2025

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Businesses use wikis to: Attract the audience through Content Marketing. Internal Team Collaboration. Project Documentation and Management. Also for Individual knowledge retention.
Research by Deloitte and Touche found that customer-centric companies were 60% more profitable compared to companies that were not focused on the customer. However, while brands recognize the importance of putting customers first, many brands are challenged to do so.
Common features of a corporate wiki Ultimately, the advantage of a corporate wiki is that it provides a centralized hub for your companys knowledge. The other major advantage of a wiki is that anyone in your company can contribute to it.
Heres how: Support and empower your employees. Define value from the customers perspective. Understand the customer journey. Leverage technology to listen to customers. Make your customer measures visible. Close the loop with your customers.
Apple is a leading example of a customer-centric company. Their whole methodology is about creating exceptional customer service that is both intuitive and engaging. Apple tasks its product designers with creating devices that they would want to usewhich means that the design is customer-centric.

People also ask

A wiki is a web-based application that lets users easily publish, edit, manage, access, and share information. Companies use wikis to allow their employees to access the information they need to do their jobs and to document their own knowledge with ease.
A company wiki (also known as a business wiki) is a repository of internal information. It aims to provide a single source of truth that everyone can refer to, collaborate on, or update as necessary.
The Top 3 Corporate Wiki Benefits for Your Workplace Enhanced Efficiency. Finding the information youre looking for at work and making sure its up to date can be challenging or even downright confusing. Improved Consistency. Employee Growth.

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