Email quality assurance checklist 2025

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Quality assurance (QA) is an organized, systemic approach to ensuring a companys products or services meet customer expectations. A QA process can help your business achieve customer service targets, meet compliance requirements, and build customer loyalty.
During this step of the process, the quality assurance team will: Create a custom test strategy. Identify potential risks. Identify testing tools. Set the scope of testing. Identify test metrics. Create the QA team and assign roles.
Here are some of the factors that affect your email quality score that you should know about: Sender reputation. ESPs assess the reputation of the senders email address and domain to understand the senders credibility better. Email list health. Spam complaints. Engagement metrics. Open rate. Bounce rate.
Key components of a Quality Assurance Checklist include product quality checks (inspections and testing, packaging and labeling), website functionality (user experience testing, load time and performance), and order fulfillment process (accuracy of orders, timely delivery).
The most basic definition of an email QA test includes making sure your email is going to show up in the inbox (and function) as you intend. That includes confirming that: Email templates and headers/footers are functioning. Email copy and content is error-free.
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7 steps for a solid email QA process Copy check (spelling, typos, etc.) A typo in a marketing email isnt the end of the world. Evaluate email accessibility. Validate links/URLs in the email. Validate email images. Check for deliverability issues. Test and preview your email campaign.
Email checklist: 8 things to check before sending Test your email across devices and clients. Segment and target the right contact list. Double-check every link. Verify personalization tags are accurate. Proofread for grammar, spelling, and clarity. Optimize subject lines and preview text. Refine images and design.
Keep it clear, keep it simple. Keep it concise. You are requesting information What do you want, when do you want, how do you want it. For Example, I would like a copy of the Test plan document by the EOD.

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