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What should a creative brief include?

10 Key Elements of a Successful Creative Brief Describe your company. Summarize the project. Explain your objectives. Define your target audience. Outline the deliverables you need. Identify your competition. Include details on the tone, message, and style. Provide the timing.

Who writes the creative brief?

A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.

What is the creative brief?

A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including: Project purpose. Objectives.

What is a creative brief sample?

Creative briefs contain instructions for producing a wide range of creative deliverablesnot just written content. Among other things, they generally include company background information, campaign goals, key messaging, and brand statement(s).

Who writes the creative brief?

A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.

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