The Creative Brief 2025

1. Click ‘Get Form’ to open The Creative Brief in the editor.
2. Begin with the 'Target Audience(s)' section. Clearly define who you want to reach, such as teens newly diagnosed with epilepsy and their support networks.
3. Move to the 'Objective(s)' field. Specify what actions you want your audience to take after engaging with your communication, like facilitating dialogue about epilepsy.
4. In the 'Obstacles' section, list potential barriers that may prevent your audience from achieving the objectives, such as misperceptions and fear.
5. Define a 'Key Promise' that encapsulates the main benefit of your communication, ensuring it resonates with your target audience.
6. Fill out the 'Support Statements/Reasons Why' area by providing evidence that supports your key promise, drawing from focus group insights and literature reviews.
7. Choose an appropriate 'Tone' for your communication. Consider feelings like empowerment and warmth to connect effectively with teens.
8. Identify 'Media' channels for distribution, such as documentary videos or brochures, ensuring they align with where your audience engages.
9. Explore 'Openings' for reaching your audience effectively through schools, community centers, and online platforms.
10. Lastly, address any 'Creative Considerations' that should be noted for content development, including diversity and language needs.

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