CONSUMER TO BUSINESS 2025

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Consumer-to-business, or C2B, is a type of business model where the customer provides a service or product to the business. This is the reverse of the typical business-to-consumer model (or B2C), in which a company provides a service to customers through the sale of goods and services.
Two great examples of the C2C business model are eBay (an online auction site) and Amazon Marketplace (a marketplace that acts as both a B2B and C2C solution).
Marketplaces like eBay, Craigslist, and Amazon are great examples of the C2B model. These platforms allow consumers to sell products directly to businesses.
Popular C2B platforms include freelancing sites like Upwork, influencer marketing platforms like Instagram, and product review sites. These allow individuals to offer services and influence business decisions.
Consumer-to-business is a business model that entails a customer making a product that a brand uses to get a competitive advantage. It includes consumer-generated blogs, websites, videos, and social media posts that help a company accomplish specific tasks, enhance its business wellness, and reach its defined goals.
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