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Cola wars continue coke and pepsi in 2010 pdf

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The document titled 'Cola Wars Continue: Coke and Pepsi in 2010' analyzes the ongoing competition between Coca-Cola and PepsiCo in the carbonated soft drink (CSD) market, highlighting their historical rivalry, market strategies, and challenges faced in a declining CSD consumption environment. It discusses the evolution of both companies, their marketing tactics, product diversification into non-CSD beverages, and the impact of health concerns on consumer preferences. The document also examines the economic structure of the U.S. soft drink industry, including concentrate producers, bottlers, and retail channels, while emphasizing the need for innovation and adaptation to changing market dynamics.

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When Coke and Pepsi go to war who loses?

In 1996, Pepsi had officially lost the Cola War. While PepsiCo would make a comeback in the next 15 years, mostly due to its massive snack business, Fortune was right: Pepsi the drink was in decline.

What happened to Coca-Cola in 2011?

The Coca-Cola Company Reports Full-Year and Fourth Quarter 2011 Results. Strong full-year global volume growth of 5% led by brand Coca-Cola, up 3% for both the full year and the quarter. Full-year and fourth quarter global volume grew across every geographic operating group.

What happened in the Cola Wars?

The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. This prompted Coca-Cola's creation of "Diet Coke," and later on, "New Coke," both of which led to a major shifting point in the cola wars.

cola wars continue coke and pepsi in 2010 by david b yoffie renee kim

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Who fought in the Cola Wars?

The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of \u201cNew Coke\u201d in 1985 appeared to set Coca-Cola back.

Did Pepsi copy Cola?

Up in North Carolina, another pharmacist invented his own sugar drink in 1893. After seeing the success of Coca-Cola, he changed his soda's name from \u201cBrad's Drink\u201d to \u201cPepsi-Cola\u201d in 1898 and founded the Pepsi-Cola Company in 1902.

Who won the Coke and Pepsi war?

The Wall Street Journal Declares Diet Coke the Winner of the 'Cola Wars' Although Coca-Cola sales had topped Pepsi's sales for years, the two sodas were always No. 1 and 2, respectively.

Which country were Coke and Pepsi fighting over?

More than a decade after Coca-Cola was kicked out of India in a burst of economic nationalism, a new cola war has erupted here over a proposal to let Pepsi-Cola compete with local soft-drink producers. The fight makes the fierce competition between Coke and Pepsi in the United States look polite by comparison.

Who Won the Cola Wars?

Although Coca-Cola sales had topped Pepsi's sales for years, the two sodas were always No. 1 and 2, respectively. Then in 2010, Diet Coke sales topped Pepsi's sales for the first time, leading The Wall Street Journal to run the headline, \u201cDiet Coke Wins Battle in Cola Wars.\u201d