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Theres no right or wrong way to write a business plan. Whats important is that your plan meets your needs. Most business plans fall into one of two common categories: traditional or lean startup. Traditional business plans are more common, use a standard structure, and encourage you to go into detail in each section.
How to write a business plan in 9 steps Draft an executive summary. Describe your company. Perform a market analysis. Outline the management and organization. List your products and services. Perform customer segmentation. Define a marketing plan. Provide a logistics and operations plan.
If youre a good writer you can probably write a business plan yourself, at least with some assistance. Software and samples are available to help prepare business plans. Additionally, the SBA is a terrific resource for guiding you through the process.
Professional business plan writers and consultants generally charge between $2,000 and $25,000. However, the cost largely depends on the required quality of your plan, the complexity of your business plan, and the length of the document.
The 7 Elements of a Successful Business Plan (Template Available!) Executive Summary. The executive summary describes the overall mission of your business. Business History, Background and Objectives. Products and Services. Marketing Planning. Competition. Operational Plan. Financial Planning.
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Traditional business plan format Executive summary. Briefly tell your reader what your company is and why it will be successful. Company description. Market analysis. Organization and management. Service or product line. Marketing and sales. Funding request. Financial projections.
INSTRUCTIONS: Briefly summarize what your company does. The executive summary should be very short and you can go into more detail later in the plan. INSTRUCTIONS: Describe your target customer or market segments. Again, keep things very brief in the executive summary and add more detail later in the plan.
However, writing your own business plan is the best idea. While theres nothing wrong with asking a consultant to review it and make suggestions for changes, the process of putting the first draft together yourself is especially beneficial to your new business.

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