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Escalation process template

Social media escalation process 2026

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The document outlines an escalation process for managing social media community interactions, categorizing scenarios into negative and positive escalations. It details actions to take based on the severity of responses, ranging from mild negative comments to crises involving abusive language. The process emphasizes the importance of timely communication, moderation, and resource creation to address issues effectively while also recognizing and encouraging positive community engagement.

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Click ‘Get Form’ to open the social media escalation process document in the editor.
Begin by reviewing the 'Negative Escalation' section. Identify the scenario and select the appropriate action based on the level of negativity indicated.
Fill in the required contact details for both agency and internal contacts as specified in each escalation level. This ensures that all necessary parties are informed.
For each scenario, provide a detailed email subject and content as outlined. Make sure to include time, date, URL, and comments where applicable.
Utilize our platform's features to save your progress and share the completed form with relevant team members for review before final submission.

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