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In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or time-buy.
What is the purpose of radio advertising?
Radio allows advertisers an inexpensive way to get their voice heard over and over again. The ability to stir emotions and create demand. Even with the focus today on video, radio is still an active medium. It can create immediacy, driving shoppers to a specific store, brand or to take a specific action.
What is the first example of radio advertising?
Ninety years ago this week, back in 1922, Americas airwaves changed forever. New York radio station WEAF broadcast the first paid radio commercial for the Hawthorne Court Apartments in Jackson Heights.
How can I advertise on the radio for free?
Events. Hosting an event can help to inexpensively attract listeners to the radio station. Offer local businesses a chance to broadcast your radio show from their venue, which will in turn serve as free advertising for them, and the word-of-mouth advertising from the shows will benefit the station.
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Contractor agrees to perform the services described in Exhibit A, which is attached to this Agreement. 2. Payment. In consideration for the services to be ...
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