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welcome top Pro its coach Carol Mazer and one of the hardest items to conquer is writing that introduction letter the one that youre going to put in your packages for your expireds or your for sale by owner its that very first communication that you really want to make sure that you spend some time getting this right so here are some tips on how to get that letter to really connect with your customers first always use your spell check theres usually one typo somewhere two write in first person from the heart dont say hi everyone Im talking to everybody here and hows the weather you know that is not going to connect with people when I say right from the heart that means I want you to talk to the person not to everyone try not to use too many I or me words one of the things that is annoying is when someones so into themselves I go to my website and look at my listings and Im so wonderful Im a top producer nobody really wants to hear that anymore do we you can use I if youre te