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A Sponsorship Agreement (or contract) governs the legal relationship between a Sponsor and those entitled to enforce the Sponsorship obligation. It has a number of terms and conditions agreeing a service (or services) in return for a fee.
1. Coca-Cola and the Olympic Games. Coca-Cola has been a sponsor of the Olympics since way back in 1928. But its most recent successful collaboration was on the #ThatsGold campaign during the 2016 Rio Olympic Games.
Three types of events sponsorships to offer Branding These opportunities allow sponsors to display their logos to event attendees. Lead opportunities These opportunities give sponsors a way to collect sales leads. Networking With these opportunities, sponsors have a way to get to know attendees one-to-one.
Types of sponsors Financial Sponsors. These sponsors provide direct financial support to an event and sometimes are called cash sponsors. In-kind sponsors. Instead of investing cash as financial sponsors, in-kind sponsors provide goods or services to an event. Media sponsors. Promotional sponsors.
How to write your event sponsorship proposal Describe the event in a nutshell. The event is the meat of the delicious meal youll serve potential sponsors as you court them for investment. Present your target audience. Demonstrate your track record. Outline your process. Suggest some sponsorship packages.

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Event managers typically offer three or more sponsorship levels. The standard gold, silver, and bronze sponsor packages are a common approach thats well-known in the industry.
A Sponsorship Agreement (or contract) governs the legal relationship between a Sponsor and those entitled to enforce the Sponsorship obligation. It has a number of terms and conditions agreeing a service (or services) in return for a fee.
Contents of a Sponsorship Agreement The date the parties enter into the agreement, written at the top of the document. The names of the sponsor and sponsee, including their addresses. The date the agreement starts and ends, along with the right of renewal, if applicable.
What are the Basics of a Sponsorship Agreement Template? The date the parties enter into the agreement. The names and addresses of the sponsor and rights holder/property. The start and end date the agreement. Terms regarding the right of renewal/right of first refusal.
4 Types of Event Sponsorships That Bring Value Financial Event Sponsorship. Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship. In-Kind Sponsorship. Media Event Sponsorship. Promotional Partners.

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