Competitor Analysis 2026

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  1. Click ‘Get Form’ to open the Competitor Analysis document in the editor.
  2. Begin by filling out the 'My Business' section. Here, input your business name and key strengths that differentiate you from competitors.
  3. Move on to the 'Competitor' sections labeled A, B, and C. For each competitor, assess their offerings by filling in details under factors such as Products, Price, Quality, and more.
  4. Evaluate each factor for your competitors by marking their strengths and weaknesses. This will help you identify areas where your business can improve.
  5. Finally, rate the 'Importance to Customer' for each factor. This will provide insights into what aspects are most critical for your target audience.

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Porters Five Forces are used to identify and analyze an industrys competitive forces. The five forces are competition, the threat of new entrants to the industry, supplier bargaining power, customer bargaining power, and the ability of customers to find product substitutes.
The 4 Ps of competitive analysis are Product, Price, Place, and Promotion. Product analysis examines competitors offerings and features.
FAQ #3: What are the steps in the marketing research process? The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.
How to Run a Competitive Market Analysis Identify Your Competition. This may sound basic, but if you dont know who you are up against, how will you know how to outperform them? Audit Their Content. Examine Their Website and Analyze Their SEO Content Focus. Take a Plunge Into Social Media. Evaluate Your Next Steps.
How to perform a competitor analysis? Identify your competitors. Analyze competitors business structures. Evaluate your competitors and their value propositions. Evaluate your competitors marketing efforts. Audit your competitors brand identities. Follow each competitors customer journey.

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Competitive analysis involves identifying your direct and indirect competitors using research to reveal their strengths and weaknesses in relation to your own. Direct competitors market the same product to the same audience as you, while indirect competitors market the same product to a different audience.

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