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SWOT analysis is a framework for identifying and analyzing an organizations strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym. The primary goal of SWOT analysis is to increase awareness of the factors that go into making a business decision or establishing a business strategy.
A SWOT analysis helps find the best match between environmental trends (opportunities and threats) and internal capabilities. A strength is a resource or capacity the organisation can use effectively to achieve its objectives.
Conducting a SWOT analysis will help you understand the internal factors (your businesss strengths and weaknesses) that will influence your ability to take advantage of a new opportunity. If your business doesnt have the capability to seize an opportunity but decides to anyway, it could be damaging.
Strengths describe what a business good at, which separates it from competitors. Weaknesses are barriers that stop a company from performing at its ideal performance. Opportunities refer to positive factors that could be advancing a companys competitive advantage.
List your businesss strengths. The first step is to identify and list what you think are your businesss strengths. Examples could include strengths relating to employees, financial resources, your business location, cost advantages and competitiveness.

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SWOT Analysis Worksheet. Page 1. A SWOT (strengths, weaknesses, opportunities, and threats) analysis could help you identify different strategies to implement to improve your business.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your companythings that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.
Examples of strengths for a SWOT analysis might include motivation, a clear vision, or having strong prior knowledge.Enthusiasm, thoughtfulness, honesty, technology skills, willingness to work. I am an enthusiastic worker. I believe one of my greatest traits is my thoughtfulness. Im always honest.
SWOT Analysis Worksheet. Page 1. A SWOT (strengths, weaknesses, opportunities, and threats) analysis could help you identify different strategies to implement to improve your business.
What Is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future.

strengths worksheet pdf