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A general media release form is a type of consent form that outlines the intended use of any image, recording, or video of a person. Use this media consent release form, like a model release form, to get permission of your subject before using digital images or media for business purposes.
Companies obtain publicity waiver and releases to reduce their exposure to liability that might otherwise arise from various kinds of commercial, promotional, and other public uses of an individuals name or likeness, and other personal characteristics and private information.
Whether you need to obtain a release depends on why you want to use a persons name or image. If your use is for commercial purposesfor example, using a persons photo in an advertisementyou need to obtain a release.
A release is permission given by the person/people visible in the photo or the owners of property, brand or artwork that has been photographed. You may need to have a photo release form signed to be able to sell a photo, depending on the type of license your photo gets sold with.
To put it simply, an interview consent form states the interviewee understands their words will be used in publications, while a video release form seeks permission from the subject to use their image, audio, and dialogue in publications.
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Updated July 11, 2022. A Media Release Form or a Media Consent Release, is a legally binding document that grants authorization for a party to produce, reproduce (or reuse), edit videos, take pictures, print, and record sound of an individual.

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