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The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC online or call toll-free 1-877-FTC-HELP (1-877-382-4357).
Advertising and Marketing Basics Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
What are the principal statutes regulating advertising generally? the FTC Act, which prohibits unfair or deceptive acts or practices; the Lanham Act, which is the federal false advertising statute; and. the Dodd-Frank Wall Street Reform and Consumer Protection Act.
What are the principal statutes regulating advertising generally? the FTC Act, which prohibits unfair or deceptive acts or practices; the Lanham Act, which is the federal false advertising statute; and. the Dodd-Frank Wall Street Reform and Consumer Protection Act.
The major regulatory body for the advertising market is the Federal trade commission (the FTC).

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Proposed requirements for general advertising It is proposed that advertisements must be factually correct, balanced and not misleading, otherwise they create unrealistic expectations that could lead to poor financial decisions or customer outcomes.
Advertising and Marketing Basics Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.
Regulations at the federal level The major regulatory body for the advertising market is the Federal trade commission (the FTC).
The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers.In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is: substantial. not outweighed by other benefits and. not reasonably avoidable.
By recognizing that truthful and nondeceptive advertising is a powerful force for good in the market, government regulators can help ensure that the promotional efforts of firms increase the useful information available to consumers.

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