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The structure of a press release typically follows a straightforward format: it starts with a headline that grabs attention, followed by a dateline, an introduction that summarizes the news, the body with detailed information, a quote, a boilerplate with background on the issuing company, a call to action, and ends
A couple of spaces below your final paragraph, centered on the page, put ###. This signifies the end of your release. 15. At the end of the release (after your last paragraph and before the ###), consider including a couple of sentences about your organization.
In this approach, press releases are either sent directly to local newspapers or to free and paid distribution services. The distribution service then provides the content, as-is, to their media outlets for publication which is usually communicated via online.
One of the most frequently omitted elements of a press release is the dateline city that the news originates from. The dateline city is often a companys headquarter city, though for releases about specific events, it makes sense to use a local dateline city instead.
The dateline includes the location when the press release was published and the date. The location can be important if you want to get local news pickups.

People also ask

City names should always be written out in all capitals, followed by a comma. State names should always be abbreviated in datelines. However, using the traditional two-letter post office abbreviations were all so familiar with is not appropriate ing to the AP Stylebook.
In a nutshell, a press release is a brief news story that gives reporters key details about a piece of news. (See the Press Release Template for more information). Make sure your release is newsworthy. Only send out a press release when you have actual news to report.

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